Separating itself from the ongoing negativity in the world and media, Kings Rule Together clothing started in July of 2011 as a way to promote positivity through fashion. It’s aim is to change the mindsets of those who support the brand from adverse stereotypes to a culture built on positive change and unity. K.R.T. is a movement that focuses on sending a powerful message: having high standards for one’s self, respect for others, and the understanding that we are all Kings and Queens. – K.R.T.