Behind The King: i am OTHER behind the scenes video

“He’s (Pharrell) a King and I’m inspired by him… Kings inspire Kings.” – Curran J

Back in December I had the opportunity to be apart of a video for Pharrell Williams for an innovative movement called i am OTHER. As explained by Pharrell “i am OTHER is a cultural movement dedicated to Thinkers, Innovators and Outcasts.” Here is a behind the scenes look at the i am OTHER video. Director, Justin Francis, explained the videos concept, which was a loose parody of the extraterrestrial and science fiction films of the 20th century (more than likely “Close Encounters of the Third Kind”).

The overall message was that it was time for those who are creative, different, and socially outside of what is considered to be normal to step outside of their comfort zones and just be who they are. Pharrell as well as his Β artists Buddy, Maxine Ashley, and Leah LaBelle gave cameos and spoke of the project.

Check out the video below. You can see the young King at the 34 second mark and even speaking of my experience during the filming of the project at 2:10. mark. – K.R.T.

1 comment

  1. Sheshelaghost says: May 27, 2012

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