I Am Other | Kings Rule Together

Behind The King: i am OTHER behind the scenes video

“He’s (Pharrell) a King and I’m inspired by him… Kings inspire Kings.” – Curran J

Back in December I had the opportunity to be apart of a video for Pharrell Williams for an innovative movement called i am OTHER. As explained by Pharrell “i am OTHER is a cultural movement dedicated to Thinkers, Innovators and Outcasts.” Here is a behind the scenes look at the i am OTHER video. Director, Justin Francis, explained the videos concept, which was a loose parody of the extraterrestrial and science fiction films of the 20th century (more than likely “Close Encounters of the Third Kind”).

The overall message was that it was time for those who are creative, different, and socially outside of what is considered to be normal to step outside of their comfort zones and just be who they are. Pharrell as well as his artists Buddy, Maxine Ashley, and Leah LaBelle gave cameos and spoke of the project.

Check out the video below. You can see the young King at the 34 second mark and even speaking of my experience during the filming of the project at 2:10. mark. – K.R.T.

May 24, 2012 | Categories: Behind The King, Kings Inspire Kings, POPULAR, Press, Shop News | Tags: curran j, curran j swint, i am other, iamother, inspiration, K.R.T., kings, Kings Inspire Kings, Kings Rule Together, kingsruletogether, KRT NEWS, mens fashion blog, mens fashion blogger, Mens Style, pharrell, pharrell williams, Philly Bloggers, Press | 1 Comment » | Curran J

K.R.T. Press | Pharrell Williams Presents i am OTHER Video

“I am different, I am weird, I don’t fit into your world”- Pharrell Williams

The wait is finally over! Back in December I took a trip to Los Angeles, California with my good friend Shaheed to be apart of a video for musician, producer and entrepreneur Pharrell Williams‘ new media group called i am OTHER, which has finally launched. i am OTHER is a cultural movement geared towards thinkers, innovators and outcasts bringing these likeminded individuals together to create and share on one platform.

I also had the pleasure of meeting Pharrell and his artists Leah LaBelle & Maxine Ashley and they all received some K.R.T. apparel. Pretty dope right? Well regardless if they wear it or not the experience was worth it within itself. Check out the video below as you will see the Young King at the 15 second mark. - K.R.T.